Automakers are sometimes pilloried, even in this space, for being too cautious with their designs.
But a conservative design can suggest confidence. Perennial favorites from the Honda Accord to the Chevrolet Silverado are evidence that long-term value isn’t about the flashiest body or the latest trend.
The Kia Cadenza demonstrates the point. Driving this full-size sedan conjures words like “low key” and “straightforward.” A decade ago, those would have been damning words in a Kia review, because Kia hadn’t earned the right or respect to do straightforward. The quality wasn’t there. Nor were the features, the performance or the consumer trust. These were Kias, darn it, the low-budget Korean alternative; the brand needed oddball gimmicks and pricing sleight-of-hand to make any kind of case with American buyers.
In contrast, the Korean-built Cadenza, new for 2014, comes across as the conservative offspring of a Toyota and a 5 Series, minus the athleticism of the BMW. Yet in this context, the Kia’s mature, mildly soporific quality seems comforting.
Go to The New York Times' website to read the full article about the Kia Cadenza. If you would like to test drive a new 2014 Kia Cadenza, stop by Brown's Manassas Kia or call us at (571) 383-2039 to schedule an appointment.